Senior Manager, Product
Marketing
Our client, a VC-backed SaaS
company forging the future of RegTech (regulatory technologies), is seeking a
Senior Manager, Product Marketing, to join their NY team. Their global
governance, risk management and compliance (GRC) solutions helps more than
1,100 financial services and professional services institutions proactively
identify risks and manage complex regulatory and compliance challenges. They
have been selected by some of the largest hedge funds, private equity firms and
brokers to be their partner and are looking for amazing people to join their
growing team.
The Role
The Marketing team is seeking
a seasoned product marketing manager to help drive the growth and expansion of their
next generation platform. Reporting to the VP of Marketing, you will have
a front row seat in defining and communicating the value of their platform to
audiences internally and externally. You will be responsible for
capturing market and customer insight and using that to influence the positioning
and marketing strategy, messaging and to drive engagement and adoption by
influencing marketing and sales campaigns across a variety of channels.
Based in the NYC headquarters, this is an opportunity to join the Marketing
team at an exciting stage of growth!
What you will do
·
Track market and competitive developments to define and
communicate company positioning and market differentiation.
·
Develop Go-to-Market strategies for new product features and
manage the product launch cycle, including development of toolkits, materials
and training for sales, marketing and customer success teams.
·
Translate product/technical concepts into simple, clear
language that resonates with customers. Produce content that articulates the
value and differentiation of the product, including blog articles, white
papers, etc.
·
Champion the voice of the customer in internal discussions
and company value with customers.
·
Leverage research and insight to Influence product
development, marketing campaigns and sales enablement.
·
Leverage qualitative and quantitative insights to understand
product adoption, usage, and retention across market segments.
·
Build relationships and evangelize solutions with analysts,
journalists, industry thought leaders
·
Measure the results of your activities and identify
opportunities for improvement.
Qualifications
·
5+ years of success in B2B product marketing or product
management, ideally for Saas based solutions.
·
Solid project manager with the
ability to juggle multiple projects at once.
·
Good communicator in
written, verbal and visual communications.
·
Fintech experience and familiarity with financial services a
plus.
·
Experience with a startup/growth
stage company preferred.
·
BS in business administration, marketing or
scientific/engineering field.