Make A Run for It

The NYC Marathon offers powerful metaphors for networking and recruiting. Just as runners gather with a shared goal of reaching the finish line, business professionals’ benefit from joining forces, building networks, and finding the right talent to achieve collective and individual success. Here are a few ways the marathon experience relates to networking and recruiting:

  1. Community and Shared Purpose
  • Marathon: The NYC Marathon is a gathering of diverse individuals from around the world with one goal—finishing the race. The shared experience creates an instant bond among runners, spectators, and volunteers.
  • Networking: Business networking, like the Erudites Networking Group, brings people together with a shared purpose, whether it’s finding new clients, partners, or mentors. These shared experiences build connections that are deeper and more genuine, rooted in a common goal.
  1. Pacing and Long-term Relationships
  • Marathon: A runner’s pace is strategic. Those who start too fast often tire early, while those who pace themselves wisely are better positioned to finish strong.
  • Networking: Building professional relationships is much the same; it’s about consistent effort over time rather than a quick sprint. Networking done with patience and regular follow-ups builds lasting, impactful relationships—key for both client development and talent sourcing.
  1. Overcoming Challenges Together
  • Marathon: Runners face fatigue, cramps, and mental barriers, but the camaraderie on the course keeps them moving forward. Fellow runners and supporters along the route provide encouragement, helping runners tackle tough moments.
  • Recruiting: Finding the right talent isn’t always easy, and employers may face tough hiring markets, skill gaps, or competition. A strong network of industry peers, recruiters, and trusted contacts offers support and resources to navigate these challenges, helping businesses find and retain top talent.
  1. Identifying the Right Fit
  • Marathon: Training plans vary depending on the runner’s goals, strengths, and weaknesses. Some train to finish, others for personal records.
  • Recruiting: Recruiting should also be tailored, focusing on finding the best fit for a company’s specific needs and culture. Candidates with the right skills are essential, but cultural alignment ensures long-term success. Just like a runner finds the training that best suits them, a company should seek individuals who align with its vision and values.
  1. Building Momentum and Networking in Clusters
  • Marathon: Runners often cluster with those moving at a similar pace, forming informal groups. These clusters provide motivation, helping each other sustain momentum.
  • Networking and Recruiting: In a networking environment, connecting with people in similar fields, industries, or stages of business growth fosters more meaningful relationships. These clusters are invaluable for referrals, insights, and advice, especially in recruiting efforts. Industry-specific networks like Erudites strengthen the talent pipeline by creating an ecosystem where referrals and introductions flow naturally.
  1. End Goal: Mutual Success
  • Marathon: Every runner’s ultimate goal is to finish, but for many, it’s about achieving a personal best or simply enjoying the experience with others.
  • Networking and Recruiting: Networking and recruiting aim for mutual success—professionals want to grow their careers, while businesses want the right people to drive success. Building authentic connections turns networking into a rewarding journey, not just a transactional event, ensuring mutual success for everyone involved.

The NYC Marathon spirit—perseverance, mutual support, and a shared journey—beautifully captures the essence of effective networking and recruiting. Just like runners help each other cross the finish line, professionals can inspire, connect, and uplift one another in the business world.