Director of Marketing
Reporting to the Head of Digital Enterprise and Regional Bank Line of Business Marketing, the Retail Banking Marketing Director will oversee the strategic marketing direction of the Retail Banking line of business, including Mass Market, Priority Banking, Private Banking, Small Business, and Digital Services adoption. This role is responsible for working with the respective line of business partners to understand the business needs in order to create marketing plans that drive results. Additionally, this role will work closely with the marketing shared service/execution team to ensure deliverables are managed on-time, on-budget, and on-brief. Another key function of this role is to be the digital marketing voice for the Retail Bank.
Responsibilities
35%: Digital Services Program Management
Lead and execute high-profile programs including the digital customer experience across the Retail Bank customer segments
Serve as Digital Services subject matter expert as a representative for the Retail Bank
Be an active participant in the development of a refresh of the company, with the goal of transforming the site to become a source of rich content while also creating opportunities to drive revenue through the digital channel
25%: Team Management
Manage a team of 4-5 associates
Provide ongoing management and mentorship of a team of marketing professionals
Work with individual team members to create annual performance plans and conduct mid-year and annual performance reviews
Drive a team spirit and a natural integration across customer segments/lines of business
Work closely with other senior marketing leaders to support a superior and consistent customer experience
20%: Marketing Plan Development and Management
Create and manage annual marketing plans that align with the needs of the business lines
Re-visit plans quarterly to ensure they continue to meet business needs
Oversee marketing budget and work with Finance to ensure the budgeting, forecasting, and in-year impacts are being accounted for on a monthly basis
Serve as the day-to-day owner of specific high-profile marketing programs
20%: Business Partner Collaboration
Work with senior management across the line of business to align business needs with Marketing output
Interact with senior management by providing both marketing expertise and sound business judgment
Be familiar with the competition, including customer experience and marketing messaging
Ideate and present innovative opportunities for testing and learning
Qualifications
15 years of marketing experience, including financial services experience
MBA or Master’s degree preferred
Experience in managing a team, but also contributing at an individual level
Exemplary verbal and written communication skills required
Strong, decisive leadership ability
Digital Marketing experience
Analytical prowess and fluency
Strong presentation skills in the presence of executive management
Flexibility to adjust in an often-changing business environment
Organized and process-oriented
Six Sigma experience a plus