Director of Marketing


Director of Marketing

Reporting to the Head of Digital Enterprise and Regional Bank Line of Business Marketing, the Retail Banking Marketing Director will oversee the strategic marketing direction of the Retail Banking line of business, including Mass Market, Priority Banking, Private Banking, Small Business, and Digital Services adoption. This role is responsible for working with the respective line of business partners to understand the business needs in order to create marketing plans that drive results. Additionally, this role will work closely with the marketing shared service/execution team to ensure deliverables are managed on-time, on-budget, and on-brief. Another key function of this role is to be the digital marketing voice for the Retail Bank.


35%: Digital Services Program Management

Lead and execute high-profile programs including the digital customer experience across the Retail Bank customer segments

Serve as Digital Services subject matter expert as a representative for the Retail Bank

Be an active participant in the development of a refresh of the company, with the goal of transforming the site to become a source of rich content while also creating opportunities to drive revenue through the digital channel

25%: Team Management

Manage a team of 4-5 associates

Provide ongoing management and mentorship of a team of marketing professionals

Work with individual team members to create annual performance plans and conduct mid-year and annual performance reviews

Drive a team spirit and a natural integration across customer segments/lines of business

Work closely with other senior marketing leaders to support a superior and consistent customer experience

20%: Marketing Plan Development and Management

Create and manage annual marketing plans that align with the needs of the business lines

Re-visit plans quarterly to ensure they continue to meet business needs

Oversee marketing budget and work with Finance to ensure the budgeting, forecasting, and in-year impacts are being accounted for on a monthly basis

Serve as the day-to-day owner of specific high-profile marketing programs

20%: Business Partner Collaboration

Work with senior management across the line of business to align business needs with Marketing output

Interact with senior management by providing both marketing expertise and sound business judgment

Be familiar with the competition, including customer experience and marketing messaging

Ideate and present innovative opportunities for testing and learning


15 years of marketing experience, including financial services experience
MBA or Master’s degree preferred
Experience in managing a team, but also contributing at an individual level
Exemplary verbal and written communication skills required
Strong, decisive leadership ability
Digital Marketing experience
Analytical prowess and fluency
Strong presentation skills in the presence of executive management
Flexibility to adjust in an often-changing business environment
Organized and process-oriented
Six Sigma experience a plus