Senior Marketing Manager


Our client is seeking a Senior Marketing Manager to join their team.
Primary responsibilities include:

  • Conduct market research to determine market requirements for existing and future products
  • Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage.
  • Monitor industry best practices
  • Team up with global Category and teams to develop new marketing platforms
  • Team up with global Category to localize existing global product platforms
  • Ensure full on-time and in full deliverables
    Develop and implement yearly marketing plan and activities for new and existing products:
    Facilitate cross-functional Brand and category reviews to identify issues and opportunities
  • Define Brand Top must Do’s
  • Assess and develop high quality National Marketing plan activities
  • Team up with other functions to facilitate channel / customer specific shopper marketing activities in line with National plans
  • Team up with Category and Finance and Sales Organization to deliver yearly AOP financial goals
  • Team up with Category and supply chain to lead and optimize innovation deployment plan
  • Team up with Category and Supply team and sales organization and category management to deliver demand goals
  • Manage and coordinate all marketing, advertising and promotional activities.
  • Manage the productivity of the marketing plans and projects.
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Deliver marketing activity within agreed budget
  • MROI (marketing return on investment), RCQ and key performance metrics
  • Team up with Finance team and business development to develop pricing strategy
  • Team up with Supply team and sales team to ensure on time delivery of the long term strategic marketing forecasts as input to longer term capacity planning
    Lead Customer-facing brand activities with Business development and Sales team:
    Team up with sales planning to develop channel strategy brand top must do’s
  • Define brand standards for implementation by the sales organization and the category management organization
  • Bring together Category strategy, and brand marketing plan into a powerful selling story for the customer to be delivered during sales JBPs
    Establish effective working relationships and ability to influence cross-functional stakeholders and external agencies and partners.
  • First point of decision making for the products / brand in the commercial triangle (Sales planning, Digital lead, field sales and Category Management).
  • Capable of engaging and influencing stakeholders
    Develop and coordinate means to seek regular input from Sr. Management and key constituencies regarding the quality of the plans / projects for the products / Brand
  • Requirements:
  • Bachelor’s required, MBA preferred
  • Excellent written and verbal communication skills
  • Strong power point and presentation skills
  • Comfortable working with Nielsen and performing Nielsen analysis
  • Lead and work in cross-functional teams
  • Organization and planning
  • Technical marketing skills
  • Strategic thinking
  • Problem analysis and problem-solving
  • Team-leadership and stakeholder management
  • Persuasiveness
  • Energy, adaptability and drive
  • Creativity and entrepreneurship
  • Judgment
  • Decision-making
  • Sense of urgency